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Marketing experts balk at people who use the words branding and marketing interchangeably. James Heaton, one of these experts, wrote that a person at a financial institute said: “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” And there it happened. They started with branding and ended with talking about marketing. While the two are related and necessary for a business’s success, branding and marketing are not the same things. In order to use branding and marketing the right way, you need to know the differences between the two.
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